Barcelona to be sponsored by Spotify from 2022/23 season in deal together with Nou Camp naming rights | Soccer Information

Barcelona have struck a serious sponsorship take care of Spotify – which incorporates naming rights to the membership’s Nou Camp stadium.

Spotify will seem on the membership’s shirts and coaching package from the beginning of subsequent season – and considerably Barca’s residence floor can be referred to as Spotify Nou Camp.

It will likely be the primary time the stadium has carried a sponsor’s title – and is a historic second for a membership that refused any shirt sponsor till 2006.

The deal is described as a “first-of-its-kind partnership for the membership in bringing the worlds of music and soccer collectively” and can “see the pair working collectively to create alternatives for the enduring shirt to grow to be an area that may have fun artists from internationally”.

Monetary particulars are but to be revealed, nevertheless the partnership is prone to be a invaluable one for Barcelona, whose accounts offered a lack of €481m (£409m) for the end of the 2020-21 financial year after membership president Joan Laporta revealed their debt to be at €1.35 billion (£1.15 billion) in August.

It will likely be the primary time in historical past the Nou Camp has carried a sponsor’s title in its title

Saying the sponsorship – which features a four-season deal for the lads’s and ladies’s staff shirts, three-season settlement for the coaching package, and long-term contract for the stadium – Laporta mentioned: “We’re very proud to announce a pioneering alliance like this with a world-renowned organisation like Spotify.

“This partnership will permit us to proceed to convey the membership nearer to its followers and make them really feel much more a part of the Barca household via distinctive experiences, combining the 2 actions similar to leisure and soccer, making it doable for us to attach with new audiences all over the world.

“Additionally it is a union with which we proceed to take steps ahead on this new period that we now have began and which demonstrates as soon as once more the revolutionary character and the fixed search of excellence that distinguish Barca and have made it a novel membership on the earth.”

Alex Norstrom, chief freemium enterprise officer at Spotify mentioned: “From July our collaboration will supply a world stage to artists, gamers and followers on the newly-branded Spotify Camp Nou.”

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